"All men must die, but we are not men." — Daenerys Targaryen Yep 2020 happened and just like everyone else I got really burnt, badly! my startup Parkit.ng had just closed a deal to setup a 100 vehicle detailing centers across Africa with an investment firm based in Lagos and voila! the EndSars aftermath; state wide looting just having recovered from Covid. Entrepreneurship is really not for the faint hearted, the couple of events will go on to buttress my point... We entered into 2020 really excited and pumped for what the year had for us, we had our goals, strategies, and of course turkey 😜. We were ready! and full of life, we spent the first 2 months trying out new business models, prepping to go full swing. It was the 27th day of February 2020, the first "confirmed" covid-19 case in Nigeria was announced, I remember looking at my partners and wondering what that meant for us especially considering all our outlets were in malls and public places, everything
Often times I get this from friends and other budding startup founders "I'm building an app bla bla bla...", I usually cringe each time I hear that cause it almost seems as though the entire journey of creating an experience, a solution, a disruptor revolves around building an App. It never has, building a business involves creating processes, structures, building networks and relationships long before the idea of an App is introduced especially in a Nigerian or African context. An App in my best opinion is an interface (mobile or desktop) introduced to simplify already existing processes and structures, reach new audiences and acquire new users, Big Chief (Victor Asemota) couldn't have explained this any better in a tweet; He Nailed it! Apps are processes manifested in an Interface, let's make this real, take my company Parkit for instance; my approach to taking up this endeavor would never have made sense by simply saying I want to create an app for vehicle w